How to create a voucher code for your shop

A voucher code turns an offer into a private discount: it only applies when someone types the code at the checkout. Perfect for a thank-you to a partner, a deal agreed with one bulk buyer, or a code you share in a mailing.

Creating a voucher code

1. In the shop, go to the item the discount should cover and add a new offer. To cover a whole range, add the offer on the category instead.
2. Give it a title and description as usual, and set the criteria: what has to be bought for the code to work, for example at least 50 items from the category.
3. Tick the voucher code option and add your code. Pick a word that’s easy to pass on, and set the dates it’s valid for; a deliberately short window, say a week, is a good nudge to use it.
4. Set the reward: a percentage or an amount off, capped at a number of items if you want a limit.
5. Save, then share the code with the person or list it’s for.

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Good to know

• A code isn’t single-use: it works for anyone who has it, as often as they like, until it expires. If a code gets passed around more widely than you’d like, cancel the offer and it stops working straight away.
• If you’d rather not rely on a code at all, an offer can instead be restricted to members of a group you choose, using the ‘Require membership of group’ option on the offer. Only logged-in members of that group get the discount, so it’s the better route when you want to reward a particular set of people rather than whoever happens to hold a code.
• Voucher discounts only apply to the items; delivery is still charged at your normal rates.
• A discount on an event or donation runs through payment groups, which is a separate feature; see how to offer discounts and voucher codes for those.